This study shows that "venture capitalists described male and female entrepreneurs with drastically different words during closed-door meetings, which in turn seemed to affect funding decisions." This becomes more surprising since Sweden is among the top countries fighting for gender equality. Just imagine how such study will be if conducted in other countries!
On average, women were awarded only about 25% of the money they asked for to fund their companies. The men, by contrast, were awarded about 52% - Harvard Business Review
Double Standard ?!
In several cases, the same quality was described as a positive on a man, but a negative for a woman.
Can female entrepreneurs fight back?
It's not as simple as trying to appear confident by overcompensating because a woman trying too hard to appear daring could instead seem reckless. Instead, bringing a sense of passion can help. Passion is more emotionally founded.
Another example, A pizza place is a pizza place — you might tinker with the sauce or the decorations, but it's still the same business. When pitching these kinds of ventures, women almost always fare worse. But when pitching an exceptionally innovative idea, women entrepreneurs were actually higher rated than their male counterparts. In other words, it may help to dream big.
The truth is you have to embrace a kind of 'fake it till you make it mentality.
Putting more women front and center at tech conferences and in panels would help normalize the presence of female entrepreneurs.
What do you say?