Monday, 9 October 2017 at Iceland
Starts at 08:00 · Ends on 10-Oct-2017 at 20:00, CEST (Europe/Berlin)
The electricity market has moved from regulation to competition meaning that consumers have an added influence. Regulated utilities are as well becoming aware of the value of customer engagement. More and more companies are strategically using their energy source as a source of perceptual value for their customers. The most effective way of communicating with consumers is a well-designed, strong brand. This is opening up new opportunities, both for the utilities, companies and the customers.
All marketing efforts need to rely on a strong brand work to be efficient, effective and deliver real results. The times of owning a share of the market are almost over – it’s time to earn a share of consumers hearts. Join us at the CHARGE Energy Branding Conference in Reykjavik, Iceland. October 9-10 2017