Branding & Promotion

Document created by Hanna Schlegel Partner on 29-Aug-2017Last modified by Falko Döring on 26-Apr-2018
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The CommUnity's branding is our promise to event attendees: it enables people to immediately identify us and carries our vision and mission. It is important to adhere to the visual guidelines to avoid misrepresentation and to make sure that there is no confusion in attributing credit where credit is due. CommUnity branding needs to be placed clearly on all promotional material as discussed below. 

-> The visual guidelines can be found here.

-> Find all promotion resources here.

 

Promoting your event

 

Platform event

Event promotion is vital to ensure maximum participation. Once you have the specific details of the event locked down (venue, date and time, and important speakers, companies or activities involved), you should make an event in the event space on the CommUnity platform (Actions, Create Event). There you can fill out all the details and publish your event: give it a title, specify start and end times and location, and write up a short description of what will happen and the agenda for activities. Most events by the CommUnity are Open Events, and unless your venue has a space limit, there is not usually an Attendee Limit.

 

Ensure that the event has an option for people to sign up - this is done through a Google Form

 

In the case of the platform event, there is no need to add additional branding as the branding is already there - just make sure you use a suitable picture for your event and contact someone from the CommUnity Office if you have any questions or needs.

 

-> Find your google form link. 

-> Take a look at this example.

You can use this platform banner if needed.

 

Invite local CommUnity members (ActiveCampaign)

With the link to the platform event and the link to the registration form, you can use ActiveCampaign to promote your event fast and easy to all local CommUnity members. ActiveCampaign is a customized tool for you to find email templates to ensure the best communication and local data lists to not miss any member.

-> Learn how to use ActiveCampaign with a 4 min video

-> Go to ActiveCampaign login page

-> Contact Rob via support to get your login data

 

Posters and Flyers

To promote your event online or offline, you can use our templates or design your own ones following the visual guidelines. In general, the best place to promote an event is your living room, meaning your friends & colleagues, followed by social media like LinkedIn, Facebook or other and public places like universities, cafes and others. Be sure to ask for permission before you leave your flyers and posters. 

-> Find CommUnity resources here

-> Look up visual guidelines to design your own poster/flyer

 

Social media

Create a buzz around your event through your social media accounts. You have put a lot of work inside this, so now let the world know that this is happening and that they can be part of your event! Don't forget to tag your team, the CommUnity and any other partner! 

-> Take a look at this great example

 

Facebook event

A Facebook event informs people outside the CommUnity about your event. In order to have a central communication, events must only be created by the CommUnity Facebook page. 

-> Contact Rob to have a Facebook event created for you

 

Email Signature

To be recognized as a CommUnity member, all representatives use the same signature template. 

-> Find template here

 

External platforms

External platforms can help to give your event a different look & feel and open further communication channels to reach a higher audience! For now, solely the following external platforms can be used:

 

Local event platforms

Big cities usually have event calendar, in which events are posted. 

-> Take a look at this example of Barcelona

 

Eventbrite

Eventbrite is a good solution if you want to charge an entry fee or a deposit for your event. 

 

Meetup

Meetup groups can help to reach out to a new audience. 

 

 

 

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