Branding

Document created by CommUnity by InnoEnergy Partner on 14-Aug-2017Last modified by Hanna Schlegel on 29-Aug-2017
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Comment in orange by Falko

Branding

 

Your logo and branding is key to differentiate your CommUnity and create you own CommUnit brand:

 

Local CommUnity logo: your local CommUnity will be provided by your own logo that should be used to represent your event at all times.

 

falko I think we should provide them the logos beforehand, but provide them templates for communication collaterals. What do you think they would need?

- templates for event promotion: Flyer, poster, presentation

- template for email signature

Can be all stored under CommUnity Resources 
Do I miss anything? claudio.geyken robp

 

 

The logo is made up of four elements: the symbol, formed by a capital U surronded by eight dots , the logotype with the name, the the tagline, to identify

CommUnity as an InnoEnergy sub-brand and the name of the city of your local community. Can you give an example logo? You should write that we provide the logo or how they will obtain it. 

 

The logo comes in two orientations – horizontal and vertical – to ensure maximum functionality.

Main version: The horizontal version of the logo is the default option and is used in the majority of communication materials.

 

Alternative version When the available space is square, or taller than it is wide, or where the graphics are centred on the page, the vertical version of the logo is used.

 

Logo usage: all communication should follow logo usage guidelines.

 

 

Whenever possible, the logo should be used in full colour.

Full colour version: For use on screen (RGB) and for full-colour printing (CMYK).

One-colour version: For printing when using only one colour, or on very‑light backgrounds to improve legibility.

Black and white version: When our brand works on medium-light background we should use this version.

Reverse version: The (white) reverse logo is for dark backgrounds and darker areas in photographs.

 

** Reverse, one-colour or vertical versions of the logo are available for limited use. Please contact the CommUnity office for guidance.

 

The CommUnity, InnoEnergy and the EIT: The CommUnity is an initiative of InnoEnergy which is supported by the EIT. And even though the CommUnity is considered a brand itself it is linked to InnoEnergy? is it true? claudio.geyken . Therefore your event will be directly powered by the CommUnity and not InnoEnergy, but both InnoEnergy and the EIT should be present as supporters. Make clear you always use your own CommUnity logo and reference properly to all supporters.

 

CommUnity logo and IE logo and EIT reference: you should always reference your events as powered by the CommUnity, InnoEnergy and the EIT. To do so, you have to include all logos in black in a white box, bellow your designs. You can download the logos here (jpg., png., and eps.)

 

Name abrevation / any variation: for the sake of cohesion and branding, name abbreviation or variations are not allowed in any communication. You must always refer to your event with the name of your location and follow the visual guidelines (link).

 

In the case you are agree, this material would be attached:

 

- Logos for each CommUnity with alternative versions (black and white), files in jpeg., png., and eps. .

- Logos for main brand identification files in jpeg., png., and eps. .

We can place a link to the CommUnity Resources

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